SAVANNAH, GA – PureSpectrum, Inc. (PSPM) continued to implement its multifaceted sales and marketing campaign by attending the Utility Products Expo in San Diego last week and traveling to Dubai for this week’s Middle East Electricity Exhibition and Conferences (MEEEC) trade show that is expected to draw as many as 50,000 attendees from nearly 100 countries.

 

At the Utility Products Expo, the PureSpectrum sales team introduced and demonstrated the company’s innovative dimmable Compact Fluorescent Lamps (CFL) powered by PureSpectrum technology to representative from utility companies, utility product suppliers and lighting distributors. PureSpectrum Vice President of Sales Garth Kullman said the bulb’s superior dimming performance compared to brand name dimmable CFLs bulbs made a substantive impression on visitors to the PureSpectrum booth.

 

“The reactions we witnessed when we demonstrated our bulb affirmed our belief that the utility industry and the electrical industry as a whole are searching in earnest for a viable dimmable CFL product,” said Kullman, who said the appearance at the show generated domestic and international sales leads that the sales staff will immediately pursue. “We consistently heard favorable feedback praising the PureSpectrum bulb for dimming performance which mirrors incandescent dimming. Most importantly, we were able to show visitors to the booth that our bulb can be effectively dimmed with a standard off-the-shelf dimming device.”

 

Members of the PureSpectrum sales team and PureSpectrum president and CEO Lee Vanatta traveled to Dubai in the United Arab Emirates at the end of last week to exhibit at MEEC, where PureSpectrum is one of a handful of lighting companies and the only lighting company exhibiting a dimmable CFL at the largest electrical industry event in the Middle East. PureSpectrum is receiving assistance in the Middle East and North Africa from Emirates International Capital Advisory (EICA), which made a multimillion dollar capital commitment to PureSpectrum in the fourth quarter of 2008.

Vanatta said PureSpectrum is eager to explore business opportunities in Middle Eastern countries which are in need of advancements in energy efficient lighting technologies, and EICA is facilitating the company’s efforts by working alongside PureSpectrum personnel at MEEC and providing introductions to key government and industry leaders in the region.

 

“We believe our dimmable CFL powered by a leading edge electronic ballast can  provide a real, calculable benefit for these Middle Eastern countries which are fighting the same battle for increased energy efficiency as the rest of the world,” Vanatta said. “We have always believed that gaining a percentage of international market share for CFLs was critical to achieving our goals. We know we have products which offer superior performance and more attractive price points, and we are confident that showcasing our products at a show as influential as MEEC will be a gateway to a large volume of sales leads and potential business relationships.”

 

The MEEC show is the only showcase in the Middle East featuring lighting products for the industrial, residential and commercial sectors and is attended by representatives from all of the member nations of the Gulf Cooperation Council, including the UAE, Bahrain, Kuwait, Oman, Qatar and Saudia Arabia as well as numerous other nations from the Middle East, North Africa and Southeast Asia. PureSpectrum finalized a manufacturing contract in December that enables the company to produce and distribute a full branded product line of its proprietary dimmable CFLs and expects to initiate distribution in the coming months in GCC countries as well as member nations of the North American Free Trade Agreements.    

 

According to independent testing conducted in 2008, PureSpectrum’s dimmable CFL has been verified to enable improved dimming compared to commercially available brand name dimmable CFLs. Through intuitive engineering, PureSpectrum reduced the parts count and cost to manufacture its CFLs, enabling the company to offer dimmable CFLs for a cost comparable to standard CFLs.

 

“PureSpectrum’s patent pending technology provides an immediate entrance to cost effective, reliable energy efficient lighting products,” Vanatta said. “The patents and technology combine to form a deployable product that has the features to accept other technologies such as light and motion sensing and bring efficiency in lighting to a higher level. The technology is the sought-after foundation for accelerating the acceptance of energy efficient lighting in the mainstream marketplace.”

 

All PureSpectrum CFLs and products will be fully compliant with established performance standards set forth by Energy Star, Underwriters Laboratory (UL) and the Federal Communications Commission (FCC).

 

Call (912) 961-4980 for more information about PureSpectrum, Inc. or visit www.purespectrumlighting.com to see a short video featuring PureSpectrum’s dimming technology compared to commercially available dimmable CFL bulbs. Please contact Shareholder Development Group at (770) 518-3449 or [email protected] for investment information.

 

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ABOUT PURESPECTRUM

PureSpectrum, Inc. is a technology company founded and headquartered in Savannah, Ga., that has developed breakthrough patent-pending ballast and dimming technology for artificial lighting. The company’s mission stems from an awareness of the increasing urgency to encourage the adoption of energy efficient lighting solutions through superior performance. PureSpectrum continues its commitment to researching and developing technologies and products that satisfy consumer demand and meet energy conservation standards. For more information on PureSpectrum, please call (912) 961-4980 or visit www.purespectrumlighting.com.

 

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements.  Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements.  Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for PureSpectrum’s products and services, its ability to succeed in growing revenue, the effect of new competitors in its market, integration of acquired businesses, and other risk factors identified from time to time by PureSpectrum.